Blog Posts: Technology
Your web presence
A website isn't the only 'digital presence' you should consider for your brand or company. On a regular basis you should assess your original objectives of your website and consider your target market. Are the original objectives still relevant? And where, when and how are your target market browsing your website.
What is your website for?
Many times I am asked by clients to refresh or update an existing website. The first question always has to be, what is your objective? What is your website for? Quite often I get blank looks in return and the response is, 'we just need a web presence'.
Tags: Building a website, redesigning a website, website content, website SEO
eCommerce
eCommerce - Should you or shouldn't you? If you decide you want add an eCommerce component to your existing website or create a new eCommerce solution here are a few thoughts to get you started.
Tags: ecommerce, payment gateway, merchant account, paypal, online transaction, online sales
How are you using Social Media?
Social Media (Facebook, Twitter, YouTube, MySpace and Google + etc) is a great tool for creating awareness and promoting a brand, but a website is still required as the final destination. Websites are still the primary content for search and search is the primary way people find content on the web.