Blog Posts: Social Media
What is your website for?
Many times I am asked by clients to refresh or update an existing website. The first question always has to be, what is your objective? What is your website for? Quite often I get blank looks in return and the response is, 'we just need a web presence'.
Tags: Building a website, redesigning a website, website content, website SEO
How are you using Social Media?
Social Media (Facebook, Twitter, YouTube, MySpace and Google + etc) is a great tool for creating awareness and promoting a brand, but a website is still required as the final destination. Websites are still the primary content for search and search is the primary way people find content on the web.
Organic Search
All to often I talk to a client who is paying an incredible amount of money on paid search but has done nothing about their natural, or organic site SEO. It continues to amaze me that so called 'search experts' immediately suggest paid search…
Tags: search, blogs, links, meta-data, natural search, blogging, SEO, paid search, organic search
What is social media?
Social media is about having a conversation with others. It allows consumers to collaborate, create and share thoughts, knowledge, opinions and content. ‘Messaging’ is one-way and it is what corporate websites, advertising and PR campaigns do – don’t confuse the two!
Tags: what is social media?