Website

Are you mobile ready?

Posted April 2, 2012 by Terry Down

Australia is currently 2nd in the world in terms of market penetration of smartphones - and we know how to use them! The latest research suggests that up to 40% of all searches are currently carried out on a mobile device. Consider the fact that in the first week of launch the Domino's Pizza mobile site took more than $1 million in orders. The Australian newspaper recently reported that, "1 in 4 consumers say they have purchased products on their mobile, while 49% said they have used their smartphone to research and call a business".

The importance of your website landing page

Posted February 13, 2012 by Terry Down

Your landing or home page is undoubtedly one of the most important pages of your website. It is where the majority of web browsers will first experience you, your company or your brand. It takes seconds for browsers to evaluate and create an opinion. Ensure you make the first impression the best impression!

What type of website do I need?

Posted January 8, 2012 by Terry Down

Take a minute and ask yourself, "does my website meet my business objectives?". If it doesn't it may be time to either 'rebuild or revamp'. There are a number of types of websites to consider across a range of budgets.

Your web presence

Posted November 27, 2011 by Terry Down

A website isn't the only 'digital presence' you should consider for your brand or company. On a regular basis you should assess your original objectives of your website and consider your target market. Are the original objectives still relevant? And where, when and how are your target market browsing your website.

What is your website for?

Posted October 28, 2011 by Terry Down

Many times I am asked by clients to refresh or update an existing website. The first question always has to be, what is your objective? What is your website for? Quite often I get blank looks in return and the response is, 'we just need a web presence'.

Search made simple

Posted October 1, 2011 by Terry Down

There are three pieces of software that together make up a search engine. There is the SPIDER software, the INDEX software and the QUERY software. Having an understanding of what these three do will help in getting your website to the top of the search engines (and I promise, I'll try and keep it simple!).

eCommerce

Posted August 23, 2011 by Terry Down

eCommerce - Should you or shouldn't you? If you decide you want add an eCommerce component to your existing website or create a new eCommerce solution here are a few thoughts to get you started.

Redesign or rebuild

Posted July 20, 2011 by Terry Down

You have a website that is a few years old. Your business has grown and diversified since the site was first built and you want to make some updates, for example, replace some existing images and revise some copy, maybe add an eCommerce component or some other new features or pages. You are also aware of 'search optimisation' and various web analytics, as your current site offers no analytics you also want this included.

Organic Search

Posted July 5, 2011 by Terry Down

All to often I talk to a client who is paying an incredible amount of money on paid search but has done nothing about their natural, or organic site SEO. It continues to amaze me that so called 'search experts' immediately suggest paid search…

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