Blog Posts: Search
The importance of your website landing page
Your landing or home page is undoubtedly one of the most important pages of your website. It is where the majority of web browsers will first experience you, your company or your brand. It takes seconds for browsers to evaluate and create an opinion. Ensure you make the first impression the best impression!
Tags: Landing page, home page, navigation, call-to-action
Your web presence
A website isn't the only 'digital presence' you should consider for your brand or company. On a regular basis you should assess your original objectives of your website and consider your target market. Are the original objectives still relevant? And where, when and how are your target market browsing your website.
Search made simple
There are three pieces of software that together make up a search engine. There is the SPIDER software, the INDEX software and the QUERY software. Having an understanding of what these three do will help in getting your website to the top of the search engines (and I promise, I'll try and keep it simple!).
Tags: Search made simple, spider software, index software, query software, search engine
How are you using Social Media?
Social Media (Facebook, Twitter, YouTube, MySpace and Google + etc) is a great tool for creating awareness and promoting a brand, but a website is still required as the final destination. Websites are still the primary content for search and search is the primary way people find content on the web.
Organic Search
All to often I talk to a client who is paying an incredible amount of money on paid search but has done nothing about their natural, or organic site SEO. It continues to amaze me that so called 'search experts' immediately suggest paid search…
Tags: search, blogs, links, meta-data, natural search, blogging, SEO, paid search, organic search