The importance of your website landing page
Your landing or home page is undoubtedly one of the most important pages of your website. It is where the majority of web browsers will first experience you, your company or your brand. It takes seconds for browsers to evaluate and create an opinion. Ensure you make the first impression the best impression!
Using Browser / Consumer Data
I am often asked about the collection and use of consumer data, the following is a brief guide only (this is not legal advice!).
Categories: Data Management
What type of website do I need?
Take a minute and ask yourself, "does my website meet my business objectives?". If it doesn't it may be time to either 'rebuild or revamp'. There are a number of types of websites to consider across a range of budgets.
Categories: Website
Your web presence
A website isn't the only 'digital presence' you should consider for your brand or company. On a regular basis you should assess your original objectives of your website and consider your target market. Are the original objectives still relevant? And where, when and how are your target market browsing your website.
Categories: Technology, Website, Search
What is your website for?
Many times I am asked by clients to refresh or update an existing website. The first question always has to be, what is your objective? What is your website for? Quite often I get blank looks in return and the response is, 'we just need a web presence'.
Categories: Technology, Social Media, Data Management, Website