Creating a strong digital presence takes more than having a website that looks good. It needs to be easy to use, secure, able to evolve as your business grows and integrate with other opportunities that the digital world offers. Our ability to effectively integrate design, production and online marketing is what sets us apart from other agencies. Effective design, production and marketing is critical to project success – they do not work independently of each other!
Design
You only have one opportunity to make a first impression. Your website is representing your brand online, it is an asset to your organisation. Remember that the majority of purchase decisions are now made through the web. Your website has to look good, it needs to grab the users attention within seconds and it has to engage your consumers.
Production
Your website may look fantastic, but if it doesn't work properly then your consumers are not coming back! At FiNAO we understand how important production is, we have all the necessary resources required to create the solution that meets your objectives. We can provide customised or off-the-shelf solutions. We use HTML/XHTML/PHP/CSS, Flash, AJAX, Javascript and various CMS platforms.
Integrated Marketing
Your website should not be an afterthought. Consumers today spend over 28% of their time online. An integrated approach to your marketing is essential to ensuring consistent and effective communication with your customers across all channels and devices. The web, search, social media, mobile sites and apps are all different channels that work across multiple devices (ie. laptops, smart phones and tablets). You need to interact and engage directly with your consumer, whenever and wherever they are. It's a 2-way communication, be prepared to have a conversation with your consumers!
Digital Strategy
We provide digital strategic insights to meet YOUR objectives. What is right for one organisation is probably not right for the other, we don't just cut and paste the same strategy for each client. We sit down with you and discuss your marketing and business objectives. We then develop a digital strategy that integrates with your existing plans and strategies. Your digital strategy is part of your overall business strategy and should be treated as such. We then work with you on the implementation. And the most important consideration? Be flexible, things will change!
SEO
SEO, Search Engine Optimisation, is the practice of making a web site rank higher in the search results of major search engines (and it is not rocket science!). SEM (Search Engine Marketing) is paying for your site to feature top in the search results. Search is the primary way users find websites today, when your website is built it is important to consider how search engines work. There are some basic SEO techniques to follow to ensure maximum visibility within search engines.
Project Management
The key to a successfull project is the management. Your dedicated Project Manager will guide you through the scoping, development of wireframes, design, production, testing and delivery process. But it doesn't end there, we don't just build and deliver. We work with you to ensure that your solution continues to deliver. We look to build long-term relationships with our clients. We continue to be accountable long after the initial project has been delivered.
Data Management
Data is now, more than ever, the corner stone of marketing success. What you know about your consumers (and their habits) and how that translates into the message they receive will be key to marketing communications in 2012 and beyond. Data (and the use of) could be the most valuable commodity you have.